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“It legitimizes it, like they’re doing something bigger and more important, reaching out to a larger audience.” That helps Helix retain talent, too. “Our models tell us that when we post the non-sex versions of our films on YouTube or wherever, they can show their parents,” Casey Roman says. That also means that the performers in Helix films get to do far more than might be expected of other porn stars.

“We make an actual movie, and then just make the sex scenes real. “The majority of them, when they talk to me about it, go, ‘Why are you doing that? Why are you doing so much extra work?’” Miller says of his peers in the adult industry. Although Helix has done well at industry honors including the Grabby Awards and the GayVN Awards, they remain unique among adult companies in creating mainstream-friendly versions of their movies. Plenty of devoted viewers now know Helix productions primarily as lighthearted, romantic gay movies without any hardcore sex. “I wish I had 100,000 subscribers to the porn site,” Miller says. Helix’s YouTube channel has nearly 150,000 subscribers, and their videos regularly get tens of thousands of views. “Once we got to Las Vegas, and we were hiring new editors, we came across Heidi, and Heidi was from our world,” Casey Roman says. “It’s been an awesome collaboration.”įor the Romans, who went to film school together and came to the adult industry from a background in documentary filmmaking, working with Moore has been a return to their roots. “She’s from the independent film world, so she knows exactly what we’re looking for,” says Roman, who works with his director husband, Alex Roman, on every Helix production.

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“Heidi’s abilities at managing these things and knowing how to put them together and make them appeal to an audience have really proven helpful,” Miller says.

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Helix productions such as The Lake House, Happy Campers, and the series Helix Studios Presents are available to watch on Amazon Prime Video. Quiet on Set played in local film festivals including the Las Vegas Queer Arts Film Festival and the Nevada Women’s Film Festival. Storylines that can be packaged without the X-rated material that’s hosted exclusively on Helix’s site.

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Moore writes scripts that feature far more dialogue and emotion than typical adult content, with full So now, Helix movies such as Quiet on Set, which Moore wrote based on her experiences working on independent films, have completely separate existences as mainstream, nonexplicit films.

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“Let’s make a normal movie where the sex scenes happen to be real, and then we can edit a version where we take out the sex scenes, and then we can put them on Amazon Prime and YouTube and all of that.” “So one time I finally did, and showed them, ‘Here’s an example of what I mean.’ From then on they had me writing all the scripts.” With her experience in self-distributing independent films, Moore also expanded on Helix’s practice of posting short, nonexplicit clips to YouTube. “I wished that I could at least go through and fix them up,” Moore recalls. “We would take a script and completely have to rewrite it.” “That was our weakest link forever,” producer Casey Roman says. “The scripts were really bad,” Moore says of the Helix movies she was editing when she first started. A year later, local independent filmmaker Heidi Moore joined Helix as an editor, and her creative contributions have opened up Helix’s movies to a whole new audience. That effort has hit new heights since the company, founded in Florida in 2002, relocated to Vegas in 2017.

From its earliest days, Helix has paid closer attention to the narrative content of its films than most adult film companies do. “We’ve always tried to distinguish ourselves from all the other people in the business by creating something that we consider to be a little bit more valuable,” Helix owner Keith Miller says. But for Las Vegas-based gay adult film company Helix Studios, there has been a surprisingly lucrative alternative market for movies in which characters, well, fix the cable. The joke, of course, is at the expense of the flimsy plots of typical adult movies. “You can imagine where it goes from here,” Maude scoffs. A leering man enters the apartment of two beautiful women, declaring that he’s a repairman from the cable company. In the Coen Brothers’ 1998 noir comedy The Big Lebowski, affable main character The Dude (Jeff Bridges) visits avant-garde artist Maude Lebowski (Julianne Moore), who shows him a clip of a porn film featuring two people involved in his labyrinthine kidnapping investigation.

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