His eureka moment was the Waffle Sneaker, which was successfully launched in 1973. Barbara Bowermanīill was constantly working to change and redefine the status quo of his running equipment. 'The end product was a running shoe without heavy spikes. 'When one of the waffles came out, he said, 'You know, if you turn it upside down - where the waffle part is in contact with the track - that might work.' So he got up from the table, went to his lab and got two cans of whatever you pour together to make the urethane and poured them into the waffle iron. His wife Barbara later told The Oregonian newspaper: This meant a new standard for the shoes of the 'Blue Ribbon' brand, founded by Bill Bowerman and better known to us today as Nike.īowerman actually experimented with a waffle iron for a new shoe.

In the early 1970s, Hayward Field in Oregon was converted from a cinder track to an artificial surface. Today we're talking about Bill Bowerman's innovation from the 70s: the Nike Waffle Racer. You haven't suddenly landed on the wrong page, dear sneakerjagers, but just in the right place. Let the wonderful smell tell you: your waffle will soon be ready! But - what do we smell? Not sweet vanilla but dry tartan and rubber. Then grease your iron and pour the batter evenly into it.

Take soft butter, sugar, eggs, flour, salt, baking powder and milk and mix everything into a smooth batter.

Waffle nike shoes